Commercial Services for Hotel and Safari Lodge Owners & Investors


Strategic Planning

 

We are creating the best return on investment, in consultation, based on a strategic and tactical marketing plan, which is tailor-made.

 

  • Strategic Sales planning to include rate structure and business mix
  • Rate positioning and pricing to maximize sales volume, in early brochure and late booking markets yielding the highest return
  • Contract preparations and negotiations with the leading tour operators, worldwide
  • Contract negotiation guidance and support
  • Optimizing distribution channels and systems, online distribution audits and customer segmentation
  • Product placement


Revenue Management and E-Commerce

 

In today’s competitive environment selling the right room to the right customer for the right price via the right distribution channel has become the main focus of most revenue strategies whilst optimizing cost efficiency and maximizing financial results.

 

  • OTA management
  • E-Commerce planning and implementation of new sales technologies
  • Website development and coordination. Optimizing booking engines
  • Blending appropriate Data Strategy People Process and systems for higher yield management
  • Advisory services on automation of insights, dashboarding and visualisation
  • Data Driven decision making


Sales Promotion

 

Sales are the most important metric of any marketing effort. Our connections make it possible to tap into markets that others can’t, so that we can help you meet your sales goals.

 

  • Social Community Management
  • Strategic and tactical marketing activity
  • Planning and attending trade and consumer exhibitions
  • Training and product schoolings for Travel Agents
  • Development and maintenance of relationships with trade partners to ensure top of mind awareness of our clients
  • Identification of new business opportunities and sales trends
  • Media planning
  • Storage and distribution of promotional materials